Challenge

Successful customer management requires resources. Faced with an intransparent heterogeneous customer base, decision-makers seek effective ways to bring the cost involved in servicing a customer into line with the benefit that the customer brings for the company. This means they need tools that will enable them to model and calculate the value of a customer, and then put this knowledge to operational use.

Solution

The buw Customer Value Lab© is a tool-based valuation procedure for determining a customer's overall value using existing or supplementary customer data. It works by extracting customer data from existing data sources and calculating income scores, development scores, loyalty scores and other components based on a multi-scoring approach. It thus allows decision-makers to accurately select customers for acquisition and service measures and clearly reduce stray losses.

Implementation

Customer data analytics Customer value modelling Piloting Refinancing analytics Commissioning Multi-channel strategy Campaign management