There are still many medium-sized companies that have yet to implement a CRM system. Customer data is managed in separately in isolated lists (Excel, Outlook etc.), resulting in a lack of data coordination in the different departments.
Data isolation often coincides with departments not working hand in hand. This prevents sales, marketing and product development from working to their full potential.
Companies are usually aware of this problem, but selecting a suitable CRM system (one that offers all the key capabilities but no unnecessary functions) without outside support is quite a difficult task.
Only by providing all the customer-facing workforce with a single customer file containing the entire contact history ("one face of the customer") can a company be consistent in its dealing with the customer ("one face to the customer").
Leaner, partially automated and cross-departmental processes save costs; marketing campaigns connect with the desired target group and create transparency across all sales activities (sales control).
After analysing the existing situation (processes, organisation, IT) in sales, marketing and service, and documenting and assessing the specialist and technical requirements, buw devises a realistic target CRM and draws up a set of service specifications. In the next step, suitable software providers are assessed and evaluated.
Once a system has been selected, buw offers guidance and project management throughout the implementation process as well as change management services to ensure second-to-none services during the transition period.